Ticketmaster

Mithril Consulting
Prototype · Iteration 12

Insight. Action. Impact. · Fan Loyalty Engine (Octalysis Framework)

Features

Fan Profile Fan Status Tiers Fan Presale Pre-Event Hub Show Memory Commemorative Tickets Why Am I Seeing This? All-In Pricing Fair Price Badges ARIA Assistant Social Discovery Year in Live AI Disclosure Human Escalation

What's New in Iteration 12

The Octalysis Framework (Yu-kai Chou) is now applied across eight sanctioned journey moments. White Hat drives lead — recognition, mastery, ownership, community. Black Hat drives appear sparingly and truthfully. No loss-avoidance mechanics anywhere.

How to Demo

Journeys

Ticketmaster
Good evening,
Sarah
Devoted · 8
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Because you went to Hozier

why?
Hozier
Hozier
3Arena, Dublin · 15 Jul
€89.50Great Value
Ed Sheeran
Ed Sheeran
Croke Park, Dublin · 22 Aug
€112.00Fair Price
Beyonce
Beyoncé
Aviva Stadium · 5 Sep
€185.00Premium

Friends are going

why?
Taylor Swift
Taylor Swift — Eras Tour
Aviva Stadium · 10 Jun
€195.50Premium
Coldplay
Coldplay
Croke Park, Dublin · 28 Aug
€135.00Fair Price
Dua Lipa
Dua Lipa
3Arena, Dublin · 3 Oct
€98.00Great Value

Fits your fan profile

why?
Friend activity shown with consent
E
Emma is going to Oasis
J
James is going to Coldplay
L
Laura is going to Taylor Swift

New in Dublin

why?
Oasis
Oasis
Croke Park · 16 Aug
€175.00Premium
The Weeknd
The Weeknd
3Arena · 20 Nov
€125.00Fair Price

all-in · includes all fees
View Price Breakdown →
Fair Price tier determined by AI analysis of historical pricing, demand, and comparable events.
Similar Events
Select Your Seats
All prices include fees · Price guaranteed at selection
STAGE
SEC A
Floor
SEC B
Floor
SEC C
Floor
SEC D
Lower
SEC E
Lower
SEC F
Lower
SEC G
Upper
SEC H
Upper
SEC I
Upper
Floor Standing A
General Admission · Great view
€89.50
Lower Tier D
Seated · Row 12-24
€72.00
Lower Tier E
Seated · Row 15-30
€68.00
Upper Tier G
Seated · Elevated view
€45.00
You're in the Queue
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#4,521
Estimated wait: 12 minutes
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Payment
Order Summary
EventHozier
SectionFloor Standing A
Date15 Jul 2026
Venue3Arena, Dublin
Total (all-in)€89.50
Payment Details
You're going!
Hozier
15 Jul 2026 · 20:00
3Arena, Dublin
Floor Standing A
Show #9 this year · Devoted · Keep going to Lifer at 15 shows
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My Tickets

We've missed you

Three artists you've followed are touring near you in the next eight weeks. Welcome back when you're ready — your fan history and tier are exactly where you left them.

Hozier
Devoted
15 Jul 2026 · 20:00
3Arena, Dublin · Floor Standing A
122 days to go

Your Year in Live 2026

See your live event highlights →

Fan Profile
S
Sarah O'Brien
Indie + folk · Dublin
Devoted 8 shows this year · 23 lifetime
Your Fan Profile is yours. Status is gained, never lost. Manage your data anytime below.
My Status
Newcomer0–1 shows
Regular2–5 shows / year
Devoted · You are here6–14 shows
Lifer15+ / 50 lifetime
How do tiers work?
My Shows (8 this year)
Hozier — Unreal Unearth Tour
12 Sep 2025 · 3Arena
Dermot Kennedy
28 Jun 2025 · Malahide Castle
Hozier — Wasteland, Baby! Tour
14 Mar 2024 · Olympia Theatre
Florence + The Machine
22 Nov 2024 · 3Arena
My Artefacts
Your 1st show
3Arena regular
Hozier x3
Year in Live 2025
Year in Live 2026
Privacy & Data
Personalised recommendations
Use your attendance to suggest events
Share my attendance with friends
Let friends see events you're attending
Show me friends' activity
See which events your friends are going to
Allow group invites
Friends can invite you to events
Export my fan history
Delete my fan profile and attendance history

EU AI Act Art. 50 · GDPR Art. 6, 7, 17. The Fan Loyalty Engine never targets vulnerability — no nudges are timed to financial, emotional, or attentional state.

Restart Onboarding
Help & Support
Sign Out
Hozier presale
Fan Presale

Hozier — 2027 Tour

3Arena, Dublin · Multiple dates
Verified through your fan history
You've seen Hozier 3 times.
You qualify for the Fan Presale.
Fan Presale opens in
2Days
04Hours
37Mins
12Secs
Tuesday 5 May 09:00 IST
Eligibility determined by your verified attendance history with this artist. EU AI Act Art. 50 · Why am I eligible?
Fan Presale recognises your history with this artist. Eligibility is real, the countdown is real. There is no priority queue you can buy your way into.
Pre-Event Hub
Hozier · 15 Jul 2026 · 3Arena
Personalised content for your show. Friend activity shown only with their consent. EU AI Act Art. 50.
Your setlist wishlist CD3 · Creativity

Tap tracks you'd love to hear. Visible only to you.

Take Me to Church
Cherry Wine
Movement
Eat Your Young
Too Sweet
Venue & logistics CD2 · Accomplishment
Doors: 19:00 · show 20:00
3Arena, North Wall Quay, Dublin 1
Public transport: Luas Red Line — The Point stop (1 min walk)
Accessibility: step-free access; companion tickets at matching prices
Friends going CD5 · Social
E
Emma · Floor Standing A
J
James · Lower Tier D
From the artist CD7 · Delight
New live recording: Cherry Wine (Acoustic)
Released for fans 3 days ago
Behind the scenes — rehearsal photos
Updated weekly until showtime
Mystery support act — revealed on the night
Stay tuned
Invite a friend CD5 · Social

Bring a fellow fan. If they get a ticket, you both get a small thank-you on your Fan Profile — recognition, not pressure.

Show Memory
12 Sep 2025 · 3 days ago
Hozier — Unreal Unearth Tour
3Arena, Dublin · Floor Standing A
Attended by Sarah O'Brien
Show #23 · Devoted fan
How was it?
Private by default. Shared only if you choose.
Saved privately to your fan profile
Friends who were also there
E
Emma was there too
L
Laura was there too
You might love
Coldplay
Coldplay
Croke Park · 28 Aug
€135.00
Ed Sheeran
Ed Sheeran
Croke Park · 22 Aug
€112.00

Show Memories live in your Fan Profile under My Shows. Yours to keep, share, or delete.

Hozier · 15 Jul 2026
3Arena, Dublin · Floor Standing A
Your Year in Live

Your Year in Live 2026

A look back at your live event journey this year.

8

Events Attended

Music: 5 · Comedy: 2 · Theatre: 1

Hozier

Your Top Artist

You saw Hozier 3 times this year

Share Your Year

8 events · 5 artists · 3 venues

Top artist: Hozier (3 shows)
Most-visited venue: 3Arena

Welcome to Ticketmaster

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Connect with Friends

See what events your friends are attending and plan together. All settings default to off — your choice.

Share my attendance
Let friends see events you're attending
Show friends' activity
See which events your friends are going to
Allow group invites
Friends can invite you to events

Our Trust Promise

Here's how we put you first.

All-In Pricing
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